Kent Leader in Girls Tennis
It is with great enthusiasm that Infinity Tennis is nominated for their exceptional Prime Video Girls-Only Tennis Sessions, a pioneering initiative designed to enhance girls’ participation in tennis.
Key Achievements
Increased Participation
45 girls enrolled in the introductory sessions, comprising 18% of total sign-ups across Kent.
39 participants advanced to the follow-on course, reflecting an 86% conversion rate.
12 girls transitioned into the main programme via Direct Debit, representing a 30% conversion rate.
Comprehensive Programme
Sessions tailored to three specific age groups: 4-8, 9-11, and 12-16.
Each £35 session package included a racket, T-shirt, and tennis balls.
Aimed to cultivate enjoyment, skill development, and a genuine passion for tennis.
Conversion and Legacy
Legacy Programmes
Free club memberships, funded by Infinity Tennis, provided to all participants who enrolled on Direct Debit.
Complimentary holiday camp slots ensured ongoing engagement during school breaks.
Discounted initial month of Direct Debit at £14.75, subsequently rising to £29.50.
Girls-only tennis now established as a core programme, with sessions held every Wednesday.
Community Impact
Strengthened connections with local schools and communities.
Expanded girls-only sessions to Herne Bay, Margate, and Broadstairs.
Received widespread acclaim from parents, committees, and local media.
Featured in a notable press article: Read Here
Conclusion
This initiative has redefined community sports programming, demonstrating how targeted campaigns can drive sustained engagement. Infinity Tennis’s dedication to inclusivity and innovation has created a lasting legacy, inspiring countless girls to embrace tennis. This nomination is a fitting recognition of their transformative work.